Groupe Naf Naf was founded in the Paris Sentier garment district in 1973 by Gérard Pariente in the face of a small boutique called “Influence”.  In 1976 Gérard brought his brother Patrick and later on his sister Carole into the company and started designing their own clothes.  Two years later, the Pariente brothers launched their first clothing collection adopting for their designs the Naf Naf brand (“naf naf is a way of writing “woof woof” in French Product Images).

Through the years Naf Naf had so successfully imposed itself on the market that for many it came to symbolize French youth fashion.  In 1995 Naf Naf acquired fellow 1980’s clothing icon Chevignon.  Groupe Naf Naf is today a member of giant fashion Group Vivarte.

Naf Naf kids range is well known for their French look designs and is considered as a ready-to-wear trendsetter.

The range is dedicated only to female babies (0M-2Y), female kids (3Y-7Y) and female juniors (8Y-14Y).  The range includes besides clothing items, swimwear and accessories.

Kidsklozet are the exclusive partners of Naf Naf in Cyprus.